First, add a ? (question mark) to the end of your base URL and remember to place an "&" (ampersand) between each utm_tag. Also, all URL building should be written in lowercase without spaces:
- utm_source tells Analytics which source the link is coming from. For Bing feeds, it will always be utm_source=bing
- utm_medium: tells Analytics what kind of marketing (a.k.a. medium) the link represents. For Bing feeds, it will always be written like this:utm_medium=cpc. In fact, all your Levers Feeds will use this utm_medium tag because all of your feeds’ mediums are CPC, or cost-per-click.
- utm_campaign: is an easy one – it describes your campaign. You should fill this in with whatever name you’ve titled your campaign. If you want to use a two-word name, always use a + (plus sign) in between words, no spaces. For example, if you have a campaign for “Weekend Sale,” you would title the campaign like this: utm_campaign=weekend+sale.
- utm_content: represents the ad group. Bing feeds will always be: utm_content=m_{OrderItemId}_{MatchType}.
- utm_term: represents the keyword. For Bing, this utm_tag always be: utm_term={keyword}.
Here’s an example of a proper Bing feeds link:
I am starting a Bing campaign called “Holiday Discount,” for Memorial Day. The ad links people back to my homepage at Levers. My ads would have this URL:
http://leve.rs?utm_source=bing&utm_medium=cpc&utm_campaign=holiday+discount