You are not limited to the metrics that are available in your analytics platform. Custom Metrics are a powerful feature offered within Forecasts and Simulations to Pro Collections. With the ability to create custom equations from available metrics and user defined inputs, Custom Metrics allow users to develop new insight on predicted future data.
User Defined Custom Metrics are tied to an individual Collections and can be represented as KPIs or metrics within a Forecast or Simulation as calculated columns.
Adding a New Custom Metric
You must first verify that the Collection is a Pro Collection, as Custom Metrics are only available to paid users. If so, you will see "CUSTOM METRICS" will be available in menu bar.
Select the Custom Metrics button in the menu bar and you will be brought to the Custom Metrics dashboard where you will be able to see all saved custom metrics. To create a new metric, select "Create Custom Metric."
1. Name Your Custom Metric: Name your metric. Make sure that it is a name that will make sense to you and other's that may be working with your simulations.
2. Create Your Equation: The equation builder is made up of two sections, the numerator (above) and denominator (below), and follow standard order of operations. Use the drop downs to select metrics that you would like to use in your equation or select "Custom Number" from the drop down to enter a static value.
To add additional metrics or values to your equation select the "+" icon in either the numerator or denominator. Select the smaller "+" button between metric values in order to select the mathematical operation (addition, subtraction, or multiplication).
Finally select whether you would like to make your make your custom metric editable. If not, your metric will be locked and you will not be able to edit it in the future.
3. Type of Custom Metric: Select that value format that you wish to represent the new metric as (Decimal, Integer, Currency, or Percent). Then define which value is seen as favorable to your business objective. By selecting "Higher value is better," you are denoting that if the simulated value is higher than a forecasted value, the change is a positive move.
4. Create Metric: Select "Create Metric," and you should now see your new metric listed in your Custom Metrics Dashboard.