Forecasts
A Forecast is defined as a prediction or estimate of a future event or trend. In Levers, Forecasts do just that. After you have 90 days of data ingested into Levers from your connected data source, you are now able to create a Forecast of your Levers data into the future.
Levers uses its algorithms to take into account week-to-week periodicity and seasonality to predict overall market direction. The Forecast allows you to predict costs, revenue, and traffic data for months into the future.
Simulation Modeling
After a Forecast has been generated, users then have the ability to simulate changes to key metrics within the Simulations table. Editable cells within the simulation screen allow you quantitively visualize periodic changes to your data.The effect of each change is reflected across all dependent metrics and global KPIs. Simulations server many purposes, from marketing mix optimization and ppc bid strategy to SEO keyword strategy.