What's Levers?
Levers provides tools tools for websites and organizations to forecast and model digital marketing data. Whether through Google Analytics or first-party data, Levers has the ability to forecast, model and simulate changes to your data to create strategic directive that effectively grow your business.
Blueprints is the newest tools from Levers and provides organizations the ability to create a powerful yet simple forecasted dashboard for each of their Google Analytics properties. Blueprints is currently in beta. To request an invitation, visit http://leve.rs
How it Works:
Levers takes your existing data and creates complex forecasts using advanced algorithms which account for data variation, trend decomposition, and cycled seasonality. Levers uses its proprietary methods of data sanitization to remove statistical outliers and provide you the best baseline of how your marketing ecosystem will look in the future. Levers then offers tools to explore, analyze and act on your data with a variety of advance modeling tools.
What's the Benefit?
Levers allows agencies, marketers, and CMO's the ability to reduce time spent on analysis, forecasting value of new campaigns, identifying high value opportunities, optimizing marketing mix spend, and effectively creating planning models and reports. The great part is that there's still much that is yet to discover.