Now that Feeds has made it easy to compare performance between Bing Ads and Google Adwords in Google Analytics and/or Mixpanel, it might be worth your time to start Bing Ads traffic if you haven't already. One of the easiest ways to get started in Bing Ads is to simply upload your current Google Adwords campaigns into Bing Ads.
First setup a new Bing Ads account. On your default dashboard preview, you'll see in your top navigation a tab for "Import from Google AdWords." A little below this tab, you'll see another link to "Import your campaigns." Click either to get started.
Fill in your Google Adwords information and press "Continue."
After your Google Adwords account information is authorized, choose the campaigns you want imported from Adwords to Bing. Press "Continue."
Continue to follow the prompts. Your last slide will be to identify your Bing Ads import options, like time zone, bid, and budget adjustments. Choose, "Import." Depending on the size of your import, it may take a few minutes to finish uploading.
Check the status of your import. You're done! Return to your Feeds dashboard to authorize your Bing Ads account, then set up your Bing Ads feeds with Google Analytics, Mixpanel or both!
